Hi, I’m Abbie, the founder of Crumble & Co, and this is Crumble, my Cocker Spaniel and the inspiration behind it all.
If you’re someone whose camera roll is full of their dog and who plans days out around them, you’ll fit right in here.
I’m a North East girl who made the big move down south to start a new chapter with my partner, Jack. We moved into our first home together, and after a few months, we knew we wanted a little addition to our family.
In January 2026, we welcomed Crumble, and he quickly became such a big part of our everyday lives. From coffee dates to weekends away, he’s our little companion.
Crumble & Co grew from that love for him, and the idea of creating something personal, that meant something to us. Named after the dog that inspired it all.
I’m a girl who is absolutely obsessed with her dog. I love looking and feeling my best, and naturally, I want Crumble to look his best too. I love styling him to match my outfits and my aesthetic, so I wanted to create beautiful, good-quality staple pieces that you and your dog can wear together.
Chocolate and beige felt like the perfect starting point: timeless colours, easy to style, finished with gold details. Pieces you’ll reach for every day, through every season.
For me, Crumble & Co is about bringing together like-minded dog owners who love their dogs as much as I do. I want to build a community where we get to know the little personalities wearing our pieces, share your adventures and celebrate the dogs behind every order. From everyday coffee walks to weekends away, we’d love to be a little part of your life together. Because, after all, our dogs deserve the best. From one dog mum to another, welcome to the Crumble & Co club.
Made for muddy walks, everyday adventures and everything in between.
